Public Relations is a communication discipline that manages strategic communication processes between an organization and its target audiences. A public relations practitioner plans and implements all communication processes necessary to build the image of the individual or organization they represent and to protect and enhance its reputation and credibility. With the rapidly transforming communication environments brought about by globalization, organizations have increasingly felt the need to establish corporate communication departments. Consequently, the profession of public relations and publicity has become an indispensable requirement across all sectors and is now among the most prominent professions of our time.

In line with sectoral needs, our department aims to educate well-equipped professionals with strong communication skills who are capable of analyzing industry conditions and developing and implementing effective communication strategies, as well as to conduct academic research that contributes to the field.

The discipline of public relations is closely associated not only with various branches of communication but also with several other disciplines such as marketing, psychology, and sociology. Being nourished by multiple disciplines increases the significance of public relations and renders its education comprehensive in nature. As one of the fundamental functions of contemporary management, public relations encompasses a wide range of application areas requiring multidimensional specialization, extending from corporate communication and image management to international public relations and public diplomacy. Accordingly, in addition to general communication courses, our undergraduate curriculum includes practice-oriented field courses starting from the third year. Moreover, students have the opportunity to specialize in areas of interest by selecting elective courses offered by the university and the faculty.

Within our department, the İAU PR Workshop provides volunteer students with the opportunity to develop practice-oriented projects and campaigns and to organize events. Through these activities, our students gain professional experience and are well prepared for their future careers.

We welcome all prospective students who aspire to become future public relations professionals and wish to specialize in this field to the Department of Public Relations and Publicity.